从Facebook Ads API获取指标

Question

我无法从Facebook API获得以下指标.如何从Facebook Ads API计算这些指标,这些指标出现在Facebook自己的广告界面中:

• 达到
• 社交范围
• 频率,
• CPC,
• CPM.

Answer 1

拥有广告组ID后,您必须发出API调用: https://graph.facebook.com/<AD-GROUP_ID>/stats

然后你得到这样的答案:

{
  "id": "<AD-GROUP_ID>/stats/0/.....", 
  "impressions": 31, 
  "clicks": 0, 
  "spent": 0, 
  "social_impressions": 0, 
  "social_clicks": 0, 
  "social_spent": 0, 
  "unique_impressions": 0, 
  "social_unique_impressions": 0, 
  "unique_clicks": 0, 
  "social_unique_clicks": 0, 
  "actions": 0, 
  "connections": 0, 
  "adgroup_id": 6003713142141, 
  "start_time": null, 
  "end_time": "2011-11-07T06:43:21+0000"
}

要计算Facebook前端中的字段:

'Reach'= unique_impressions'Social
Reach'=称为social_unique_impressions.
'频次'=展示次数/ unique_impressions
' 每次点击费用
' =已支出/点击次数'每千次展示费用'=(已花费*1000)/展示次数