是否可以根据Google广告的尺寸限制制作带有视频的横幅广告？

Question

是否可以根据Google广告的尺寸限制制作带有视频的横幅广告？

675*_*367 7 html5 banner google-adwords html5-video animate-cc

如何制作带有视频的横幅广告,例如Animate CC,它遵循常见的尺寸限制(150kB)？

我发现你可以使用Javascript实现HTML5视频？也许是一个GIF？欢迎任何教程或指南.

Answer 1

对的,这是可能的.这是一个非常小的7K视频,在SO的大小限制内(6.6K压缩):

<!DOCTYPE html><html>
<meta charset="utf-8"><meta name="ad.size" content="width=320,height=100">
<body>
<script>
setTimeout( function(){
   var v = document.querySelector( '#video' );
   v.removeAttribute('loop'); /* Stop loop after 1 seconds (set below) */
   v.addEventListener('ended', function(){
      v.currentTime = 0.6; /* Rewind to 0.6 sec */
      v.pause(); /* Stop video for IE 11 */
   });
 }, 1000 );
</script>
<video id="video" width="272" height="48" onclick='this.play()' autoplay loop src='data:video/mp4;base64,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</body></html>

Run Code Online (Sandbox Code Playgroud)

最初的答案更负面,但我们已经获得了更多的经验.

首先,动画GIF很糟糕.这是非常低效的.当然,你可以获得150k,但颜色数量非常少,并且有一些英雄和有损压缩.根本不漂亮.

至于视频,它并未明确禁止,但HTML5广告字广告可能不包含 HTML5视频文件.但是,它可以通过数据uri或通过重命名视频来规避.css.

谷歌可能会在未来添加视频检测 - 如果您将其重命名为图像,它们已经检测到它 - 但是现在视频本身并不是拒绝的原因.

另一个问题是移动平台不会自动播放视频.使它们点击播放很简单,但您可能希望为图像占位符节省一些字节预算.

这留下了尺寸的主要问题.

对于视频,通用格式为MP4(H.264).从技术上讲,所有视频广告都可以压缩到150K,使用合适的工具只会降低质量,直到达到标记.唯一的问题是质量是否可以接受.

音频(如果有的话)是更难的部分.你需要像28kbps或更低的极端比特率才能吃掉太多的配额.对于Google,音频也必须由用户启动.因此,您可以选择自动播放没有音频,或点击播放,或编写音量开/关按钮.

这些是我制作141K 演示广告的步骤,以及我后来发现的一些增强功能:

使用Avidemux打开缩放(右侧尺寸)但高质量的视频.
在左侧,将"视频输出"设置为Mpeg4 x264,并将输出格式设置为"MP4 Muxer".
1. 立即尝试保存视频,以确保Avidemux可以处理源视频.
单击视频输出右下方的"配置"按钮.
1. "常规"选项卡,将"线程"设置为1,然后将"质量"设置为32.将编码称为"恒定速率因子".
2. "运动"选项卡,将"运动估计"设置为"Hadamard Exhaustive Search",将"子像素细化"设置为10.将"矢量搜索范围"增加到64.
3. 分区选项卡,启用所有分区块.
4. 框架选项卡,设置最大.参考帧到16,最大.连续B帧到16,B帧偏置到20(或更高),自适应B帧决策到最佳,GOP大小最大.到1000.
5. 分析选项卡,将Trellis Quantization设置为Always On.
6. Quantiser选项卡,将Variance AQ设置为Auto.
7. 单击确定.
回到主屏幕.打开音频菜单>选择曲目.
1. 禁用(取消选中)所有音轨.点击确定.
在主屏幕上,单击"保存"按钮并输入视频的名称.
1. 检查视频大小.如果不是150KB左右,请调整质量(步骤2.1)并再次保存.
2. 在我的版本(2.6.12)中,Frame选项卡的B帧偏差似乎有问题,每次更改配置时都会重置.
3. 视频大小可略高于150,例如压缩后152K可能会变为147K.
4. 如果它真的过了一点,比如155k,将Analysis的降噪设置为512或1024来微调大小.
5. 获得完美视频后,将其转换为数据uri.
创建的index.html,放于DOCTYPE, <html>,元ad.size,<body>和视频标签.使用数据uri作为视频src.
1. 添加属性和脚本以控制视频.在演示中,我们将视频设置为自动播放和循环,然后在10秒后删除循环属性并监听视频结束以回放它.
2. 请注意,IE 11将永远循环,直到我们明确调用.pause().
3. 验证所有主流浏览器中的文件.文件大小应该在200K左右.
使用7zip,将index.html添加到存档:
1. 存档格式必须为"zip".
2. 将压缩级别设置为"Ultra".
3. 将Word Size设置为256,将CPU Threads设置为1.
4. 单击确定.
您应该获得一个比保存的视频小一点的index.zip,并且您可以将其作为HTML5图片横幅上传到Google Adwords!

这些步骤基于Avidemux 2.6.12的默认值.我无法列出每个选项,因为有太多,但由于x264编码器非常稳定,我不希望默认值改变.

我们还尝试了几次平均比特率,但CRF始终产生更好的结果.

设置交易编码时间以获得更好的质量或更小的尺寸.它可能并不明显,但单线程也增加了字节效率.当你只有153,600字节时,这些小位有帮助.

在一般编码中不建议调整B帧偏置,但适度增加确实有助于减少更多字节.

从7-zip 16.02开始,Deflate是第二个最好的视频压缩算法 - 优于bzip,lzma或ppmd.Deflate64略胜一筹,但Google不支持.

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