如何使用谷歌 Adwords api 获取所有广告系列详细信息？

Question

我可以使用 google adwords api（带有测试帐户）获取广告系列列表，我想使用 api 获取每个广告系列的所有详细信息（展示次数、点击次数、预算、成本、每次点击费用……），如何使用要做到这一点 ？尝试这样做：

  // Get the service, which loads the required classes.
  $campaignService = $user->GetService('CampaignService', ADWORDS_VERSION);

  // Create selector.
  $selector = new Selector();
  $selector->fields = array('Id', 'Name','Impressions', 'Clicks');
  $selector->ordering[] = new OrderBy('Name', 'ASCENDING');

  // Create paging controls.
  $selector->paging = new Paging(0, AdWordsConstants::RECOMMENDED_PAGE_SIZE);

  do {
    // Make the get request.
    $page = $campaignService->get($selector);

    // Display results.
    if (isset($page->entries)) {
      foreach ($page->entries as $campaign) {
        printf("Campaign with name '%s' and ID '%s' and Impressions %s was found.\n",
            $campaign->name, $campaign->id,$campaign->impressions);
      }
    } else {
      print "No campaigns were found.\n";
    }

    // Advance the paging index.
    $selector->paging->startIndex += AdWordsConstants::RECOMMENDED_PAGE_SIZE;
  } while ($page->totalNumEntries > $selector->paging->startIndex);

但收到此错误：

An error has occurred: [SelectorError.INVALID_FIELD_NAME @ serviceSelector; trigger:'Impressions', SelectorError.INVALID
_FIELD_NAME @ serviceSelector; trigger:'Clicks']

谢谢。

Answer 1

对于展示次数、点击次数和转化次数等效果数据，您必须使用 ReportingService。（您不能使用 CampaignService 查询该信息）对于 ReportingService，您必须使用 CAMPAIGN_PERFORMANCE_REPORT。

https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report

我建议改用 AWQL 进行查询，因为它与 SQL 非常相似。因此，如果您熟悉 SQL，则很容易理解。

https://developers.google.com/adwords/api/docs/guides/awql

PHP 示例（CriteriaReport）：https : //github.com/googleads/googleads-php-lib/blob/master/examples/AdWords/v201509/Reporting/DownloadCriteriaReportWithAwql.php